스포츠응용산업학과

Dr. Joon Sung Lee is an Associate Professor with the Department of Sport Industry Studies at Yonsei University. His primary research encompasses topics surrounding corruption in Sport as a critical sociocultural issue from the sport marketing perspective. Focusing on athlete transgression, he has conducted a line of research investigating how sport consumers process an athlete endorser’s transgression information and respond to the troubled athlete in different ways. This line of research has been extended to a variety of topics in athlete endorsement domain. His work has been published in top peer-reviewed business and sport journals (e.g., Journal of Business Ethics, Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, and more).